Hours Per Week

Hours per Semester

Weighted Total Mark

Weighted Exam Mark

Weighted Continuous Assessment

Credit Units

LH

PH

TH

CH

WTM

WEM

WCM

CU

3

0

3

45

100

60

40

3

Course Description

The course in geared at taking the student through the principles of strategic management in construction. It covers the strategic management processes, tools and techniques, marketing and strategic alliances.

Objectives/Aim

  • To enable the student understand the principles of strategic management in construction.

Course Outline

The strategic management process:                                                                                                [9 CH]

  • SWOT analysis,
  • Strategic choice,
  • Plan implementation. 

 Tools and techniques.                                                                                                                           [9 CH]

  • Functional strategies and policies
  • Annual operation plans
  • Organization structure and roles
  • Leadership and corporate culture

The management of change and marketing.                                                                                   [9 CH]

  • Strategic alliances – joint ventures and consortia.                                                                      [9 CH]
  • Business simulations of construction organizations.                                                                  [9 CH]

Learning Outcomes

The student will be able to:

  • Understand the nature of alliances in construction businesses.
  • Understand the strategic management business process.

Method of Teaching/Delivery

The course will be conducted through lectures, tutorials and assignments. Basic lecture materials provided by the Lecturer will be supplemented by individual reading effort by students.

Assessment Method

Continuous assessment through assignments and tests, and final written examination. The final examination carry 60% of the total mark., while continuous assessment will carry a total of 40%.

Reading/ Reference Materials

  1. Harris, F. and MacCaffer R. (2005) Modern Construction Management.
  2. Pearce J. A. & Robinson R. B. (2005).  Strategic Management: Strategy Formulation and Implementation.  AITBS Publishers and Distributors, New Delhi

Attachments

Attachment Name Attachment Type

CMG 8103 Strategic Management in Construction

DOC PDF PS
CMG 8103 Strategic Management in Construction