Topic: Market oriented and user focused product development
Content:
- What is the market need?
- User/customer involvement
- Competitor analysis-
- Unique Selling Propositions–what are your product’s advantages?-
- Product positioning
- Design & Branding
- The role of multi‐disciplinaryteams
Date: Monday 14th of November, 2011 at 2PM
Venue: Food Science & Technology Conference Hall
Students & staff of the following Schools are encouraged to attend:
- Food Technology Nutrition & Bio-Engineering
- Agri-business and Natural Resource Economics
- Engineering
- Industrial & FineArt
Download the invitation to the seminar here
Attachments
Attachment Name | Attachment Type | ||
Product Devt, Design and Branding Seminar | DOC | PS |