Course Description This course gives an introduction to the basic principles of marketing; the marketing environment, identification of target markets and development of marketing mix programs. An introduction to principles of market research and their application, methods of marketing research, and information systems, consumer behaviour and relationship of marketing management to specialized marketing areas. It...
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Course Description The course named Art Appreciation (IFA 1206) aims at exposing the students to the many aspects of the visual arts in order to get them more acquainted with the rich and diverse nature of art and architecture. The appreciation of the visual arts is intended to help develop a deeper and meaningful understanding...
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