Short description This course will equip students with the knowledge and tools to understand both the role of technical innovation and entrepreneurship in the growth of industries.   Course objectives: To give the students an introduction to different ways of understanding and conducting innovative work and how it contributes to revitalization of existing and/or establishment...
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Course Description This course gives an introduction to the basic principles of marketing; the marketing environment, identification of target markets and development of marketing mix programs. An introduction to principles of market research and their application, methods of marketing research, and information systems, consumer behaviour and relationship of marketing management to specialized marketing areas. It...
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