Course Description The course in geared at taking the student through the management of construction business. It covers the business nature, production function, personnel function, marketing function, and finance function. Objectives/Aim To enable the student understand the construction business management process. Attachment Name Attachment Type CMG7202 Construction Business Management DOC PDF PS
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Course Description This course gives an introduction to the basic principles of marketing; the marketing environment, identification of target markets and development of marketing mix programs. An introduction to principles of market research and their application, methods of marketing research, and information systems, consumer behaviour and relationship of marketing management to specialized marketing areas. It...
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