Topic: Market oriented and user focused product development

  • What is the market need?
  • User/customer involvement
  • Competitor analysis-
  • Unique Selling Propositions–what are your product’s advantages?-
  • Product positioning
  • Design & Branding
  • The role of multi­‐disciplinaryteams

Date: Monday 14th of November, 2011 at 2PM

Venue: Food Science & Technology Conference Hall

Students & staff of the following Schools are encouraged to attend:

  • Food Technology Nutrition & Bio-Engineering
  • Agri-business and Natural Resource Economics
  • Engineering
  • Industrial & FineArt

Download the invitation to the seminar here


Attachment Name Attachment Type
Product Devt, Design and Branding Seminar DOC PDF PS