Course description:

This course includes two dimensional problems related to graphic communication. It covers conceptualization, visualization and the mechanics of perception of art for reproduction, mastery and growth in both works and public appreciation. Design strategies, sketches, and computer aided works, presentation of designs.

The course will focus on providing an informative initiation to the discipline of graphic communication. It includes demonstration of traditional as well as digital techniques. This course will instruct students in graphic design skills employing tools, material and procedures used in communication art field.

Study of the principles and concepts of layout and design as applied to a variety of graphic design assignments: ads, brochures, stationery, posters, and sales promotion material.

Course goals

Upon completion of this course, the student will be able to:

  • Understand and use correctly most of the special terms used in layout.
  • Be able to design original layouts within the specifications and limitations supplied.
  • Be able to indicate lettering, illustrations and photographs for in a comprehensive and professional manner.
  • Demonstrate the use of good design and composition principles in solutions to assigned problems.
  • Have an improved understanding of the various techniques and skills required to produce a layout that suits a particular graphic communication.
  • Know how to use a variety of specialized tools and mechanical aids to produce drawings and designs including the use of the computer as a graphics tool.
  • Have developed skills for quick sketching and visualizing ideas and presenting them in graphic form.
  • Have developed a sense of aesthetics, taste and proportion in relating the elements of a design.
  • Understand the importance of visual hierarchy and how to carry visual hierarchy across multiple pages.
Attachment Name Attachment Type
Layout IFA: 2122 DOC PDF PS