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Rationale/Course Description   Construction as a business activity delivers various products and services. The success of such business ventures is dependent on the ability to deliver the right products and services to the market and attract adequate market demand. This course covers basic market concepts that would be beneficial for construction professionals. Objectives/Aims To equip...
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Course Description Development of textile design using mixed surface design techniques and methods for independent product development emphasizing individual studies for solving textile design problems related to market research in the textile industry. In this course, students are guided through a series of projects that are aimed to stimulate and inspire their thinking but also...
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Course Description This course gives an introduction to the basic principles of marketing; the marketing environment, identification of target markets and development of marketing mix programs. An introduction to principles of market research and their application, methods of marketing research, and information systems, consumer behaviour and relationship of marketing management to specialized marketing areas. It...
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