Course Description This course gives an introduction to the basic principles of marketing; the marketing environment, identification of target markets and development of marketing mix programs. An introduction to principles of market research and their application, methods of marketing research, and information systems, consumer behaviour and relationship of marketing management to specialized marketing areas. It...
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Course Description This course introduces the student to the practical imperatives of the architectural professional practice. The student addresses the office practice issues of diverse nature in preparation to becoming a graduate architect. Objectives/aim To introduce students to the professional aspects of architectural practice To develop professional skills of running an architectural practice Attachment Name...
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